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Guerrilla Marketing
Language
English
English
Book
Hardback
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform M...
Full description
Libristo code: 19779771
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140 b
140 b
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Paperback
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Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on whi
About the book
Full name
Guerrilla Marketing
Author
Alexander Fattal
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
304
EAN
9780226590509
ISBN
9780226590509
Libristo code
19779771
Publishers
The University of Chicago Press
Weight
516
Dimensions
235 x 159 x 25
