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Global Business Strategy
Language
English
English
Book
Paperback
This major new text looks at the key elements in the operation and strategic development of internat...
Full description
Libristo code: 05122900
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155 b
155 b
65.61
€
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This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
About the book
Full name
Global Business Strategy
Language
English
English
Binding
Book - Paperback
Date of issue
1996
Number of pages
448
EAN
9781861523525
ISBN
1861523521
Libristo code
05122900
Publishers
Cengage Learning EMEA
Weight
709
Dimensions
188 x 246 x 22
