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Gamification to Drive Decision-Making in Tourism

Language EnglishEnglish
Book Paperback
Book Gamification to Drive Decision-Making in Tourism Francesco Terragni
Libristo code: 15200155
Publishers Scholars Press, November 2015
Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In... Full description
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Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In the field tourism this is even more difficult because of the intangible nature of the product and the complex set of interactions between the industry players. Gamification is an technique that online companies have massively started to use in order to drive the decisions that tourists make before, during, and after the consumption of a service. This script breaks down the decision making process into separate phases and describes with concrete examples the best methods to influence buyers at every stage.

About the book

Full name Gamification to Drive Decision-Making in Tourism
Author Francesco Terragni
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 100
EAN 9783659843907
Libristo code 15200155
Publishers Scholars Press
Weight 168
Dimensions 150 x 220 x 6

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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