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Gale Business Insights Handbooks of Global Markting

Language EnglishEnglish
Book Paperback
Book Gale Business Insights Handbooks of Global Markting Miranda Herbert Ferrara
Libristo code: 04789665
Publishers Cengage Gale, May 2013
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business me... Full description
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The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.

About the book

Full name Gale Business Insights Handbooks of Global Markting
Author Miranda Herbert Ferrara
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 352
EAN 9781414499284
Libristo code 04789665
Publishers Cengage Gale
Weight 612
Dimensions 183 x 231 x 23

Categories

Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Economics, Finance, Business & Management > Business & Management
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