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Fundamentals of Business-to-Business Sales & Marketing

Language EnglishEnglish
Book Hardback
Book Fundamentals of Business-to-Business Sales & Marketing Coe
Libristo code: 04010522
Publishers McGraw-Hill Education - Europe, September 2003
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep c... Full description
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Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

About the book

Full name Fundamentals of Business-to-Business Sales & Marketing
Author Coe
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 208
EAN 9780071408790
ISBN 0071408797
Libristo code 04010522
Weight 518
Dimensions 163 x 233 x 19
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