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Flagship Marketing
Language
English
English
Book
Hardback
Flagships are the physical apogee of consumerism, places where brand experiences are most defined an...
Full description
Libristo code: 06689142
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699 b
699 b
295.64
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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.
About the book
Full name
Flagship Marketing
Author
Tony Kent
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
240
EAN
9780415436021
ISBN
9780415436021
Libristo code
06689142
Publishers
Taylor & Francis Ltd
Weight
510
Dimensions
164 x 241 x 18
