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Fast Moving Consumer Goods (FMCG): A Swot up

Language EnglishEnglish
Book Paperback
Book Fast Moving Consumer Goods (FMCG): A Swot up K. Jegatheesan Karuppiah
Libristo code: 17963987
Publishers LAP Lambert Academic Publishing, November 2016
The main objective of the book is to create awareness among the consumers regarding Brand Preference... Full description
? points 119 b
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The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.

About the book

Full name Fast Moving Consumer Goods (FMCG): A Swot up
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 124
EAN 9783330344143
Libristo code 17963987
Weight 203
Dimensions 150 x 220 x 7
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