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Fashion Marketing Communications
Language
English
English
Book
Paperback
Effective communications with consumers are especially necessary for success in a business as epheme...
Full description
Libristo code: 04437550
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83 b
83 b
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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
About the book
Full name
Fashion Marketing Communications
Author
Gaynor Lea-Greenwood
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
216
EAN
9781405150606
ISBN
1405150602
Libristo code
04437550
Publishers
John Wiley and Sons Ltd
Weight
388
Dimensions
173 x 245 x 11
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