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Experiential Marketing

Language EnglishEnglish
Book Paperback
Book Experiential Marketing Bernd H. Schmitt
Libristo code: 02409329
Publishers Harper Collins Publishers, January 2011
Engaging, enlightening, provocative, and sensational are the words people use to describe compellin...
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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" mar

About the book

Full name Experiential Marketing
Author Bernd H. Schmitt
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 304
EAN 9781451636369
ISBN 1451636369
Libristo code 02409329
Publishers Harper Collins Publishers
Weight 366
Dimensions 156 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management
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