Events Management

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and "Diary of an Events Manager" in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner.

Brand new to the 2^nd edition:

• Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
• New case studies in every chapter illustrating real life and diverse practical applications of each topic
• Updated theory about the critical global issues affecting events and the main drivers of change in the industry

A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at https://study.sagepub.com/ferdinand2e