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Entrepreneurial Marketing

Language EnglishEnglish
Book Hardback
Book Entrepreneurial Marketing Zubin Sethna
Libristo code: 01353586
Publishers Emerald Publishing Limited, July 2013
Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly... Full description
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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."

About the book

Full name Entrepreneurial Marketing
Author Zubin Sethna
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 320
EAN 9781781907863
ISBN 1781907862
Libristo code 01353586
Weight 666
Dimensions 171 x 247 x 24
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