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Entering Emerging Markets

Language EnglishEnglish
Book Paperback
Book Entering Emerging Markets Guenter Schoenborn
Libristo code: 05281047
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2010
This book describes the strategies and processes of a multi-national US corporation applied in enter... Full description
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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.§

About the book

Full name Entering Emerging Markets
Author Guenter Schoenborn
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 188
EAN 9783642068584
ISBN 3642068588
Libristo code 05281047
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 454
Dimensions 155 x 235 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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