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Emotional Shopper
Language
English
English
Book
Paperback
Shopping is an integral part of our everyday lives. Common wisdom suggests that many consumers engag...
Full description
Libristo code: 09089336
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189 b
189 b
80.06
€
včetně DPH
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Delivery to Austria
Delivery to Austria
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Shopping is an integral part of our everyday lives. Common wisdom suggests that many consumers engage in shopping and buying as a means to repair their negative feelings - a notion commonly referred to as retail therapy. To what extent does retail therapy really work? The Emotional Shopper seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).
About the book
Full name
Emotional Shopper
Author
Leonard Lee
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
92
EAN
9781601989147
ISBN
1601989148
Libristo code
09089336
Publishers
now publishers Inc
Weight
145
Dimensions
156 x 234 x 5
