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Educational Marketing
Language
English
English
Book
Hardback
The American public school system is reputedly the biggest business in the world. Here Holcomb discu...
Full description
Libristo code: 01033289
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175 b
COMING SOON
175 b
COMING SOON
74.06
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The American public school system is reputedly the biggest business in the world. Here Holcomb discusses education as a product as well as a service, claiming that it can be measured, evaluated, packaged and marketed. He aims to bring private sector ideas to educationalists and administrators.
About the book
Full name
Educational Marketing
Author
John Holcomb
Language
English
English
Binding
Book - Hardback
Date of issue
1993
Number of pages
210
EAN
9780819191458
ISBN
9780819191458
Libristo code
01033289
Publishers
University Press of America
Weight
454
Dimensions
152 x 229 x 25
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