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Economics in a Business Context

Language EnglishEnglish
Book Paperback
Book Economics in a Business Context JOHAL HASLAM/NEALE
Libristo code: 01286166
Publishers Cengage Learning EMEA, December 1999
Contextualising business policy in its economic, institutional and political environment, this pract... Full description
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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

About the book

Full name Economics in a Business Context
Author JOHAL HASLAM/NEALE
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 352
EAN 9781861524003
ISBN 1861524005
Libristo code 01286166
Publishers Cengage Learning EMEA
Weight 524
Dimensions 363 x 246 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Economics
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