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Digital Strategies for Powerful Corporate Communications

Language EnglishEnglish
Book Hardback
Book Digital Strategies for Powerful Corporate Communications Argenti
Libristo code: 04012199
Publishers McGraw-Hill Education - Europe, October 2009
Critical strategies for shifting the power of digital communications--now in the hands of customers,...
? points 112 b
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Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation

About the book

Full name Digital Strategies for Powerful Corporate Communications
Author Argenti
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 272
EAN 9780071606028
ISBN 0071606025
Libristo code 04012199
Publishers McGraw-Hill Education - Europe
Weight 576
Dimensions 160 x 236 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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