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Digital Advertising: Past, Present, and Future
Language
English
English
Book
Paperback
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about di...
Full description
Libristo code: 02480841
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64 b
64 b
26.96
€
včetně DPH
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Paperback
26.00
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
About the book
Full name
Digital Advertising: Past, Present, and Future
Author
Daniele Fiandaca
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
184
EAN
9780956608307
ISBN
0956608302
Libristo code
02480841
Publishers
Creative Social
Weight
282
Dimensions
154 x 228 x 12
