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Designing Luxury Brands

Language EnglishEnglish
Book Hardback
Book Designing Luxury Brands Diana Derval
Libristo code: 18368639
Publishers Springer International Publishing AG, April 2018
This book shows how to build successful luxury brands using the power of sensory science and neuro-p... Full description
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm?s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

About the book

Full name Designing Luxury Brands
Author Diana Derval
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 170
EAN 9783319715551
ISBN 3319715550
Libristo code 18368639
Publishers Springer International Publishing AG
Weight 420
Dimensions 245 x 230 x 16

Categories

Mathematics & Science > Biology, life sciences > Life sciences: general issues > Neurosciences
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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