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Designing Effective Web Surveys
Language
English
English
Book
Paperback
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical ev...
Full description
Libristo code: 04094633
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166 b
166 b
70.42
€
včetně DPH
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
About the book
Full name
Designing Effective Web Surveys
Author
Mick Couper
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
416
EAN
9780521717946
ISBN
0521717949
Libristo code
04094633
Publishers
Cambridge University Press
Weight
940
Dimensions
177 x 236 x 24
