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Designing Effective Web Surveys

Language EnglishEnglish
Book Hardback
Book Designing Effective Web Surveys Mick P. Couper
Libristo code: 02049284
Publishers Cambridge University Press, September 2008
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical ev... Full description
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

About the book

Full name Designing Effective Web Surveys
Author Mick P. Couper
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 416
EAN 9780521889452
ISBN 0521889456
Libristo code 02049284
Publishers Cambridge University Press
Weight 1100
Dimensions 184 x 240 x 28

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
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