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Customer Service in Health Care - A Grassroots Approach to Creating a Culture of Excellence (AHA s and Jossey-Bass)

Language EnglishEnglish
Book Paperback
Book Customer Service in Health Care - A Grassroots Approach to Creating a Culture of Excellence (AHA s and Jossey-Bass) Kristin Baird
Libristo code: 05191015
Publishers John Wiley & Sons Inc, July 2014
Research confirms that it is six times more costly to attract a new customer than it is to retain an... Full description
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Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one. Creating a culture of service excellence requires planning, preparation, and persistence. Customer Service in Health Care is designed to provide readers with the fundamental information and skills to start or strengthen a customer service initiative within a health care organization. This book concentrates on action as opposed to theory. It offers a practical, step-by-step process for creating a culture shift toward customer service excellence at all levels of an organization, and presents the essentials to improving performance that will bring the individuals closer to the mission, values, and standards. Chapters focus on: Tools for establishing and measuring customer service team goals Creating customer service standards unique to your organization Tips on training sessions Strategies for maintaining top-of-mind awareness of customer service among employees Customer service techniques for physicians and nurses An overview of customer service as an essential component of business development and marketing

About the book

Full name Customer Service in Health Care - A Grassroots Approach to Creating a Culture of Excellence (AHA s and Jossey-Bass)
Author Kristin Baird
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 176
EAN 9780787952518
ISBN 0787952516
Libristo code 05191015
Weight 262
Dimensions 156 x 231 x 10
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