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Customer Relationship Management
Language
English
English
Book
Paperback
This is the fast track route to developing world customer relationships. It covers all the key techn...
Full description
Libristo code: 05094587
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40 b
40 b
17.01
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This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.
About the book
Full name
Customer Relationship Management
Author
Michael J. Cunningham
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
130
EAN
9781841122137
ISBN
1841122130
Libristo code
05094587
Publishers
John Wiley and Sons Ltd
Weight
123
Dimensions
126 x 176 x 8
