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Customer Relationship Management in the Financial Industry

Language EnglishEnglish
Book Paperback
Book Customer Relationship Management in the Financial Industry Federico Rajola
Libristo code: 09372248
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, March 2013
This book analyses aspects of CRM systems from both organizational and technological perspectives. T... Full description
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This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

About the book

Full name Customer Relationship Management in the Financial Industry
Author Federico Rajola
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 181
EAN 9783642435645
ISBN 3642435645
Libristo code 09372248
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 3051
Dimensions 155 x 10 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Finance & accounting > Finance
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Computing & Information Technology > Business applications
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