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Customer Relationship Management in the Financial Industry

Language EnglishEnglish
Book Hardback
Book Customer Relationship Management in the Financial Industry Federico Rajola
Libristo code: 01255997
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, May 2013
This book analyses aspects of CRM systems from both organizational and technological perspectives. T... Full description
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This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

About the book

Full name Customer Relationship Management in the Financial Industry
Author Federico Rajola
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 181
EAN 9783642355530
ISBN 3642355536
Libristo code 01255997
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 442
Dimensions 153 x 242 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Finance & accounting > Finance
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Computing & Information Technology > Business applications
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