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Creative Business Guide to Marketing
Language
English
English
Book
Hardback
Marketing influences the success of creative services businesses more than any other issue: bad luck...
Full description
Libristo code: 04437009
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111 b
111 b
46.87
€
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Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys word of mouth, referrals, and occasional promotions are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business."
About the book
Full name
Creative Business Guide to Marketing
Author
Cameron Foote
Language
English
English
Binding
Book - Hardback
Date of issue
2011
Number of pages
224
EAN
9780393733471
ISBN
0393733475
Libristo code
04437009
Publishers
WW Norton & Co
Weight
572
Dimensions
163 x 242 x 23
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