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Consumerology

Language EnglishEnglish
Book Paperback
Book Consumerology Philip Graves
Libristo code: 01226847
Publishers John Murray Press, January 2013
Available in paperback for the first time, this new updated and revised second edition of Consumer.o... Full description
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Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers.

About the book

Full name Consumerology
Author Philip Graves
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 240
EAN 9781857885767
ISBN 1857885767
Libristo code 01226847
Publishers John Murray Press
Weight 264
Dimensions 135 x 214 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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