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Consumer Research
Language
English
English
Book
Hardback
This volume collates essays by exponents of postmodern consumer research from Europe and America. To...
Full description
Libristo code: 06678564
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204 b
204 b
86.27
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This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.
About the book
Full name
Consumer Research
Language
English
English
Binding
Book - Hardback
Date of issue
1997
Number of pages
424
EAN
9780415156844
ISBN
9780415156844
Libristo code
06678564
Publishers
Taylor & Francis Ltd
Weight
861
Dimensions
156 x 234
