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Consumer Behaviour
Language
English
English
Book
Paperback
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...
Full description
Libristo code: 13809492
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150 b
150 b
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.
About the book
Full name
Consumer Behaviour
Author
Robert East
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
368
EAN
9781473919501
ISBN
1473919509
Libristo code
13809492
Publishers
SAGE Publications Ltd
Weight
660
Dimensions
216 x 233 x 20
