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Chickens and Pigs: Business Models and Competitive Strategy

Language EnglishEnglish
Book Paperback
Book Chickens and Pigs: Business Models and Competitive Strategy Harold Star
Libristo code: 11588432
Publishers EMBA PR, August 2007
"Chickens and Pigs" shows executives how to use the power of business models to build strategies tha... Full description
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"Chickens and Pigs" shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who straddles both the academic and business settings. It offers fresh, innovative, and effective solutions to problems that keep executives awake at night.

About the book

Full name Chickens and Pigs: Business Models and Competitive Strategy
Author Harold Star
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 132
EAN 9780964696204
ISBN 0964696207
Libristo code 11588432
Publishers EMBA PR
Weight 206
Dimensions 154 x 237 x 13
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