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Character Merchandising in Europe

Language EnglishEnglish
Book Hardback
Book Character Merchandising in Europe Heijo Ruijsenaars
Libristo code: 08880180
Publishers Kluwer Law International, September 2003
The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border n... Full description
? points 837 b
353.87 včetně DPH
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The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each country, Character Merchandising in Europe presents

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