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CEO Branding

Language EnglishEnglish
Book Paperback
Book CEO Branding Marc Fetscherin
Libristo code: 09271269
Publishers Taylor & Francis Ltd, June 2015
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In... Full description
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87.55 € včetně DPH
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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a l

About the book

Full name CEO Branding
Author Marc Fetscherin
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 302
EAN 9781138013728
ISBN 1138013722
Libristo code 09271269
Publishers Taylor & Francis Ltd
Weight 484
Dimensions 150 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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