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Campaign Advertising and American Democracy

Language EnglishEnglish
Book Paperback
Book Campaign Advertising and American Democracy Kenneth M. Goldstein
Libristo code: 05087344
Publishers Temple University Press,U.S., November 2007
"Campaign Advertising and American Democracy" explores the relationship between exposure to politica... Full description
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"Campaign Advertising and American Democracy" explores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two election cycles and covering House, Senate and Presidential campaigns, the authors show that ads disseminate information about the candidates and generate voter interest. Advertising even prompts voters to feel confident about the functioning of American democracy. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

About the book

Full name Campaign Advertising and American Democracy
Author Kenneth M. Goldstein, Paul B. Freedman, Michael M. Franz
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 216
EAN 9781592134564
ISBN 1592134564
Libristo code 05087344
Publishers Temple University Press,U.S.
Weight 294
Dimensions 154 x 228 x 13

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political science & theory
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
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