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Buyology

Language EnglishEnglish
Book Paperback
Book Buyology Martin Lindstrom
Libristo code: 04287303
Publishers Cornerstone, May 2009
The results of a highly ambitious research project that used the very latest brain-scanning technolo... Full description
? points 32 b
13.48 €
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The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.

About the book

Full name Buyology
Author Martin Lindstrom
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 272
EAN 9781847940131
ISBN 1847940137
Libristo code 04287303
Publishers Cornerstone
Weight 196
Dimensions 130 x 197 x 17

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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