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Built to Love: Creating Products That Captivate Customers

Language EnglishEnglish
Book Hardback
Book Built to Love: Creating Products That Captivate Customers Peter Boatwright
Libristo code: 04246163
Publishers Berrett-Koehler, September 2010
Using a combination of industry-based research and laboratory experiments, the authors demonstrate t... Full description
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Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They also show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers.

About the book

Full name Built to Love: Creating Products That Captivate Customers
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 192
EAN 9781605096988
ISBN 1605096989
Libristo code 04246163
Publishers Berrett-Koehler
Weight 432
Dimensions 157 x 240 x 19
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