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Building Brand Communities

Language EnglishEnglish
Book Hardback
Book Building Brand Communities Charles Vogl
Libristo code: 24510963
Publishers Berrett-Koehler Publishers, May 2020
An authentic brand community is more than just people buying your product or working alongside one a... Full description
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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collabo

About the book

Full name Building Brand Communities
Author Charles Vogl
Language English
Binding Book - Hardback
Date of issue 2020
Number of pages 240
EAN 9781523086610
ISBN 1523086610
Libristo code 24510963
Publishers Berrett-Koehler Publishers
Weight 468
Dimensions 235 x 160 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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