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Breaking Through
Language
English
English
Book
Hardback
In this book the author brings together distinctive and cutting edge work based upon her own researc...
Full description
Libristo code: 04195824
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161 b
161 b
68.18
€
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
About the book
Full name
Breaking Through
Author
Sandra Vandermerwe
Language
English
English
Binding
Book - Hardback
Date of issue
2004
Number of pages
209
EAN
9781403935038
ISBN
1403935033
Libristo code
04195824
Publishers
Palgrave USA
Weight
490
Dimensions
156 x 241 x 21
Categories
