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Brand Storming

Language EnglishEnglish
Book Paperback
Book Brand Storming M. Fioroni
Libristo code: 02966181
Publishers Springer Palgrave Macmillan, November 2007
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to rej... Full description
? points 189 b
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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

About the book

Full name Brand Storming
Author M. Fioroni, G. Titterton
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 223
EAN 9781349308002
Libristo code 02966181
Publishers Springer Palgrave Macmillan
Weight 349
Dimensions 152 x 229 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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