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Brand Management
Language
English
English
Book
Hardback
Building a powerful brand requires determining the tangible characteristics of the offerings that ca...
Full description
Libristo code: 06425853
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701 b
701 b
296.61
€
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Paperback
68.51
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Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This title emphasises on marketing plans and day-to-day decision-making.
About the book
Full name
Brand Management
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
301
EAN
9781600219450
ISBN
9781600219450
Libristo code
06425853
Publishers
Nova Science Publishers Inc
Weight
826
Dimensions
184 x 259 x 25
