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BRAND EQUITY

Language EnglishEnglish
Book Paperback
Publishers PHI Learning, April 2016
The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, re... Full description
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The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product "a brand". This book explores the concepts and theories of brand equity, and how it forms an integral part of any product becoming a success.

About the book

Full name BRAND EQUITY
Author Sangeeta Trott, Vinod V. Sople
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 224
EAN 9788120351769
ISBN 9788120351769
Libristo code 15784247
Publishers PHI Learning
Weight 440
Dimensions 178 x 235

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Place qualifiers > Asia > South Asia (Indian sub-continent) > India
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