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Brand Engagement

Language EnglishEnglish
Book Paperback
Book Brand Engagement I. Buckingham
Libristo code: 02966509
Publishers Springer Palgrave Macmillan, November 2006
This book debunks the notion that the Chief Executive is the primary figurehead and places line mana... Full description
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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

About the book

Full name Brand Engagement
Author I. Buckingham
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 221
EAN 9781349364473
ISBN 1349364479
Libristo code 02966509
Weight 331
Dimensions 155 x 12 x 13
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