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Brand Bible

Language EnglishEnglish
Book Hardback
Book Brand Bible Debbie Millman
Libristo code: 04433411
Publishers Rockport, February 2012
"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences o... Full description
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"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

About the book

Full name Brand Bible
Author Debbie Millman
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 312
EAN 9781592537266
ISBN 159253726X
Libristo code 04433411
Publishers Rockport
Weight 1055
Dimensions 243 x 241 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Illustration & commercial art
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