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Brand Asset Management
Language
English
English
Book
Paperback
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed...
Full description
Libristo code: 04920587
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45 b
45 b
19.15
€
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Customers also purchased
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
About the book
Full name
Brand Asset Management
Author
Scott M. Davis
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
288
EAN
9780787963941
ISBN
0787963941
Libristo code
04920587
Publishers
John Wiley & Sons Inc
Weight
358
Dimensions
155 x 228 x 21
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