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Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements

Language EnglishEnglish
Book Hardback
Book Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements Robbin Phillips
Libristo code: 04084055
Publishers John Wiley & Sons Inc, September 2010
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor... Full description
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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

About the book

Full name Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements
Author Robbin Phillips
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 224
EAN 9780470614181
ISBN 0470614188
Libristo code 04084055
Publishers John Wiley & Sons Inc
Weight 354
Dimensions 152 x 225 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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