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Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments

Language EnglishEnglish
Book Paperback
Book Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments Kahle
Libristo code: 06505121
Publishers Business Expert Press, December 2013
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whet... Full description
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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attent

About the book

Full name Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
Author Kahle
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 162
EAN 9781606497043
ISBN 9781606497043
Libristo code 06505121
Publishers Business Expert Press
Weight 236
Dimensions 155 x 230 x 9

Categories

Society & Social Sciences > Society & culture: general > Social groups > Ethnic studies
Economics, Finance, Business & Management > Economics > Economic theory & philosophy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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