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Language EnglishEnglish
Book Paperback
Book B2B Michael Cunningham
Libristo code: 04668125
Publishers Perseus Books, May 2002
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerc... Full description
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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

About the book

Full name B2B
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 224
EAN 9780738205229
ISBN 0738205222
Libristo code 04668125
Publishers Perseus Books
Weight 319
Dimensions 152 x 235 x 15
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