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Archaeology Is a Brand!

Language EnglishEnglish
Book Paperback
Book Archaeology Is a Brand! Cornelius Holtorf
Libristo code: 10035636
Publishers Left Coast Press Inc, August 2009
What impact is there on the field to recognize that archaeology is a regular feature in daily life a... Full description
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What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

About the book

Full name Archaeology Is a Brand!
Author Cornelius Holtorf
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 196
EAN 9781598741797
ISBN 9781598741797
Libristo code 10035636
Publishers Left Coast Press Inc
Weight 414
Dimensions 222 x 222 x 15

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
History & Archaeology > Archaeology
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