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Applying Qualitative Methods to Marketing Management Research

Language EnglishEnglish
Book Hardback
Book Applying Qualitative Methods to Marketing Management Research R. Buber
Libristo code: 04775731
Publishers Palgrave USA, December 2003
Qualitative research methodologies are gaining more and more acceptance. This book deals with the ap... Full description
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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

About the book

Full name Applying Qualitative Methods to Marketing Management Research
Author R. Buber, J. Gadner, L. Richards
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 292
EAN 9781403916600
ISBN 1403916608
Libristo code 04775731
Publishers Palgrave USA
Weight 499
Dimensions 140 x 216 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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