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Analytical CRM
Language
English
English
Book
Paperback
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how cust...
Full description
Libristo code: 03621352
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161 b
161 b
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Paperback
32.42
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Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
About the book
Full name
Analytical CRM
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
263
EAN
9783834912787
ISBN
3834912786
Libristo code
03621352
Publishers
Springer Fachmedien Wiesbaden
Weight
389
Dimensions
148 x 210 x 16
