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Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Language EnglishEnglish
Book Paperback
Book Apple Experience: Secrets to Building Insanely Great Customer Loyalty Carmine Gallo
Libristo code: 04457537
Publishers McGraw-Hill Education - Europe, June 2012
Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult... Full description
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Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.

About the book

Full name Apple Experience: Secrets to Building Insanely Great Customer Loyalty
Author Carmine Gallo
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 256
EAN 9780071793209
ISBN 0071793208
Libristo code 04457537
Publishers McGraw-Hill Education - Europe
Weight 456
Dimensions 158 x 158 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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