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Ambush Marketing in Sports

Language EnglishEnglish
Book Paperback
Book Ambush Marketing in Sports Gerd Nufer
Libristo code: 03027442
Publishers Taylor & Francis Ltd, December 2014
Ambush marketing is a strategy by which a company or organisation uses their marketing communication... Full description
? points 149 b
63.04 € včetně DPH
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the ma

About the book

Full name Ambush Marketing in Sports
Author Gerd Nufer
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 176
EAN 9781138833869
ISBN 9781138833869
Libristo code 03027442
Publishers Taylor & Francis Ltd
Weight 272
Dimensions 158 x 234 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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